Essential Smartphone Could Be Unveiled Soon As Android Cofounder’s Company Teases ‘Something Big’ On May 30

Android cofounder Andy Rubin has “something big” in store for May 30, and it could be the bezel-less, AI-driven smartphone from Essential Products Inc., his company.

That said, the big unveiling is only a few days away, and everybody will finally get a close look at the new contender in the smartphone business.

Essential Smartphone Reveal Date

Taking things to Twitter, Essential announced the May 30 reveal date. While that’s a notable piece of info on its own, the tweet didn’t really mention anything else, leaving a lot to the imagination.

Hi, welcome to our Twitter page. We’re here to let you know something big is coming May 30th! Stay tuned…

— Essential (@essential) May 25, 2017

Rubin himself did add a tweet regarding the topic, urging consumers to stay tuned by following @essential, which was previously a fragrance brand.

Almost ready to share with you what we’ve been up to. Please follow our new twitter handle @essential and stay updated… — Andy Rubin (@Arubin) May 25, 2017

Not soon after, the company followed up with a huge teaser that features a smartphone with some sort of accessory attached to it.

We heard you @renan_batista – here’s something to hold you over until next week: pic.twitter.com/QSIeXyjKNq — Essential (@essential) May 25, 2017


From the look of things, it seems to be a 360-degree camera.

Andy Rubin’s Essential phone looks like it has some sort of rounded attachment for AR .. or a 360 camera? I lightened the image. pic.twitter.com/vWsr0lSqEG — Todd Haselton (@robotodd) May 25, 2017

Of course, what it is exactly is still up in the air, but it’s worth pointing out that Rubin’s tweet back in April corroborates the speculation that it’s a 360-degree camera.

Can anyone guess what my colleague Wei is working on? First correct guess wins a signed version of the product when it’s ready! pic.twitter.com/RjGLczdCgV

— Andy Rubin (@Arubin) April 12, 2017


In other words, it’s a safe bet to expect to see Rubin take the wraps off a smartphone along with a 360-degree camera onstage on May 30.

First Look At Essential’s Smartphone

Back in March, Rubin showed off a bit of the upcoming smartphone. It didn’t tell us much except that the device will have a bezel-less screen, which is more or less similar to the Xiaomi Mi Mix.

I’m really excited about how this is shaping up. Eager to get it in more people’s hands… pic.twitter.com/LRzQCFSKTm — Andy Rubin (@Arubin) March 27, 2017

To boil things down, we could be looking at a new smartphone and a 360-degree camera attachment to boot on May 30.

It should also be mentioned that Rubin is scheduled to speak on that day at Recode’s Code Conference 2017.

With all said and done, what do you think of Essential’s upcoming device with the info so far? Feel free to hit us up in the comments section below and let us know.

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